Mobile game developer & publisher
Plan A is safe. Plan B is obvious. We make Plan C.
Plan C Digital Entertainment is a mobile game studio. We build free-to-play games for iOS and Android, and publish them worldwide through performance user acquisition.
What we do
Build it, launch it, keep it alive.
We run development and publishing under one roof, so the people tuning the game are the same people watching the install cost.
Game development
We design, prototype, and build free-to-play mobile games in Unity for iOS and Android — from first playable through soft launch.
Performance publishing
We run paid user acquisition across TikTok, Meta, Google Ads, and AppLovin, iterating on creative, bidding, and LTV models against live data.
Live operations
Launch day is the start. We ship content updates, run in-game events, and tune retention and monetization week over week.
In development
Three directions in production.
Our first titles are in the studio now. We announce names at soft launch — not before.
Casual merge
A merge-and-collect loop built for short sessions and long collections.
Idle RPG
Progression that keeps running when the app is closed, with deep build crafting.
Puzzle adventure
Handcrafted levels wrapped in a story players actually want to finish.
Distribution & monetization
How our games reach players.
Every title ships through the two major mobile storefronts, is marketed through performance ad channels, and earns from in-app purchases and in-game advertising.
Distribution
- Apple App Store
- Google Play
User acquisition
- TikTok Ads
- Meta Ads
- Google Ads
- AppLovin
Revenue
- In-app purchases
- Rewarded & interstitial ads
- Legal entity
- PLAN C DIGITAL ENTERTAINMENT LLC
- Registered in
- United States
- Business
- Mobile game development and publishing
- Platforms
- iOS and Android
- Contact
- jimmyzs0517@plancstudio.net
Get in touch
Publishers, ad partners, developers — say hello.
We're open to co-development, publishing deals, and UA partnerships. Tell us what you're working on.
jimmyzs0517@plancstudio.net